How to find the highest CPC keywords from Google

One of the most important steps in selecting a new niche or trying to increase your adsense earnings is to understand what the highest cost-per-click (CPC) keywords are for your niche.   It’s important to know these high paying keywords, so that you can target them by writing useful, but targeted content involving the keywords.  This will have a dramatic effect on your Google Adsense earnings.

Let’s say you average 500 unique visitors per day.  If your site averages $0.10 per click, and you receive 20 clicks on your Adsense units per day, you’ll be receiving $2.00 per day in revenue.  There are three ways to increase your revenue per day 1) Increase your traffic 2) Increase your click through rate or 3) Increase the CPC received.  We are going to concentrate on the third option, which is increasing the CPC.  Let’s say we can target higher paying keywords, and the average CPC increases to $0.20.  Without any other variables changing you are going to make $4.00 per day, which is a 100% increase in revenue.

Follow these steps to utilize the Google Keyword Tool to hunt for the highest paying CPC keywords from Google:

1) Visit the Google Keyword Tool at http://www.google.com/sktool/.  You should also have a Google Adwords account, as this link will now redirect you to the latest keyword tool included within Google Adwords.  The new link is http://adwords.google.com/keywordtool.

You should see a screen similar to the image below…Highest Paying CPC Keywords for Google Adsense

 

2)Enter the captcha information (in the image it’s theories. cactua), and click search so that the captcha goes away

3) You see the categories listed on the left hand side of the window?  You should have some idea about what type of Google Adsense site you want to create, or select the category of your current website.

Highest Paying CPC Keywords2 for Google Adsense3) After you have selected a category, the list of keywords will be displayed in the main, center, window.  You’ll notice that the list of keywords contain columns providing information about competition, Global Monthly Searches and Local Searches.  The CPC data is not displayed by default.  Click on the columns button in the upper right hand corner of the keywords listing area, and you’ll see a drop down.  This is shown in the image below.  Check Estimated Avg CPC to include a new column in your data that will provide CPC data.

Highest Paying CPC Keywords3 for Google Adsense4) Now you should be see a listing of keywords, along with the number of searches, the competition and avg CPC data!  This is important information.  I usually click on the column header for CPC so that it will sort the list displaying the highest paying CPC keywords first.

Highest Paying CPC Keywords4 for Google Adsense5) You now have the steps necessary to find the highest CPC keywords from Google for Adsense.  Check out some other categories to see what the payout ranges are for various niches.

Bonus: Take a look at the competition column to find high paying keywords with low competition.  It will be easier to rank in Google for these keywords.

 

Where to place Google Adsense for highest click through rate

There are lots of theories and discussions around where to best place Google Adsense units to result in the highest click through rate, or CTR.  Everyone is always looking to increase their revenue, and increasing the CTR is one way to increase revenue without having to increase traffic.

If you are not familiar with the F-Shaped pattern of reading web content, it is an excellent study to understand how the majority of people read web content.  Understanding how readers actually read the content by tracking their eye movements will result in understanding where best to place your Google Adsense units for optimal performance.

http://web.archive.org/web/20120513072931/http://www.adsensehowtos.com/wp-content/uploads/2011/04/f_reading_pattern_eyetracking.jpg

The image above is a heat map generated from a study showing the eye movements of readers while scanning web content.  The shape of the red areas, or the most viewed sections of content sort of produces an F shape, thus the name of the resultant study.

Readers will first read or scan the content horizontally, left to right, and then move their eyes back to the left and move down a bit and start to read horizontally again for a shorter period and finally scanning vertically towards the bottom of the content.  As you can see in the images, this F pattern isn’t an exact F pattern, as everyone won’t read the same way, but their is a definite pattern.

So What?

Ok, so what’s the big deal?  Well, understanding your readers’ behavior while on your website is very valuable to your overall generation of revenue with Adsense.  You want to put the Adsense units in locations that your readers most often will view.

1. Readers won’t read your content thoroughly.  Most readers will perform a scan of the content in an F shaped pattern.

2. The top of the main content is most important, as it is most frequently scanned or read by the visitor

3. The left hand side of a web page is most noticed and scanned by a reader.

Where to place Google Adsense

If you are wanting to increase your click through rate (CTR), according to the eye tracking study, it is best to put the Adsense units at the very top of the main content, and vertically on the left hand side of your page.  This isn’t a be-all end-all rule, because we know about other important places that Adsense units could be placed, but nonetheless, this study provides some proof about a couple of very valuable locations to place your units for optimum results.

NEW – AdSense Custom Search Ads

Google has introduced a new Adsense ad format aimed at sites that are search oriented.  If you run a website that provides search information for industries like travel, jobs or specific products, this new ad format is geared to you.

Adsense Custom Search Ads are targeted ads based upon the keywords that are used to search on your site.  Basically, when the user enters keywords into a search box on your website, the Custom Search Ads will use those keywords to display more relevant ads to the user, in addition to your search results from your own database of content.

The goal of Adsense Custom Search Ads is to display highly relevant ads to the user.  Obviously, using the keywords that a user is searching for will enable Google to do this.  This is a new ad format, so results have not been determined yet, but it’s highly likely that with a more targeted ad, the more clicks the users will make resulting in a higher result of Google Adsense income.  Along with the new ad type, you can customize the look of these ads so that they will blend in well with your website.  Ads can be set to a custom width along with the number of ads to display, ad layout, font size, font face and many other settings.

Two sites have implemented the new Customer Search Ads, LemonFree.com and eCrater.com.  Within the Custom Search Ads, two new ad formats have been released to try out: Ad Sitelinks and Seller Ratings.

Adsense from LemonFree.com

Above is an image from LemonFree.com and you will notice that I did a search for Toyota Corolla’s on the left from within LemonFree’s search form.  You’ll notice that in the two locations that contain Google Adsense, that all of the ads target Toyota Corolla’s making it much more likely for me (or the user) to find the ad relevant and valuable and for me to click on it.

Ad Sitelinks Ad Extension

Similar to the Sitelinks display in Google’s search results, Ad Sitelinks allows you to include up to 4 deeper links to a site alongside the main ad landing page.  This allows you to provide extended value to your users by displaying additional targeted and relevant links to the users search queries that have triggered the ad.

Seller Ratings Ad Extension

Seller ratings provides the user submitted ratings from Google and displays that rating along side the Ad’s company.  This provides more information to your users about the past experiences with the business.  These reviews and ratings will help your visitors determine if the Ad’s owner is worthy of their business.  The reviews and ratings are tied to the domain of the Display URL from the Adsense Ad.

Currently the Custom Search Ads is only opened to a limited number of publishers, so if you are interested, sign up immediately.

Facebook Telling Developers No to Google Adsense

According to InsideFacebook.com, Facebook has been asking platform developers to stop using Google Adsense, and switch to a supported Ad network.  This isn’t just targeted at Google, but any non approved ad network.  Google has not signed the Platform Terms for Advertising Providers created by Facebook to bind the advertisers to Facebook’s policies.

Originially, Facebook provided a list of approved advertising networks, and then required the publishers to follow the policies for any advertiser that was not approved.  Thus putting the responsibility on the publisher.  Then Facebook provided a date of February 28th for developers to start only using approved advertising networks.  But now, Facebook is starting to ask the developers to only use an approved advertiser and enforcing it.  Google is not one of those approved advertisers because they have not signed the terms agreement.  Facebook is starting to send emails to Facebook developers who are still using Adsense and asking them to change to someone that is approved.

It will be interesting to see if Google does sign the terms, and thus allow Facebook developers to use Google Adsense.

Google Adsense Ads Get Faster

Google is always enhancing their products to be more efficient and faster.  Just download the latest Google Chrome 10 browser to see the great strides they have made with page loads.  Well, now Google has increased the speed at which Google Adsense Ads are loaded on a publishers page.

Google has estimated that when a publishers places Google Adsense Ads on their site, that the ads will increase the load time of the page by 12%.  That may not sound like a whole lot, but any extra time on a page load could deter the visitor from fully loading the page, and read the content.  Users do not like to wait for pages to load, and will click the back button very quickly.  The new Adsense code will now speed up the loading time by a half a second or more based upon the new code.

There’s more good news, this effect is automatically done, and requires nothing from the publisher.  The speed improvements will automatically take place without you making any changes to your website or Adsense code.

The old implementation would load some additional javascript scripts that would gather information from the website, and send that information about in an ad request to Google.  The new implementation, without any changes from the publisher, will create an iFrame on the publishers website.  This allows for the rest of the website to be loaded while the Google Adsense code performs its needed tasks.  The loading of the  rest of the website does not need to be put on until Google Adsense performs its loading.  This speeds up the process greatly as the loading is done in parallel.

In Google’s testing, the new implementation allows a web page to load as quickly with Adsense code involved as it would have without the Adsense code.   The change will affect visitors who use Google Chrome, Mozilla Firefox and Internet Explorer 8.  More browsers will be supported shortly.

This is something that Google alluded to implementing about a year ago at the Velocity conference and they have put the new code through a tough test to make sure publishers will not notice any hiccups.

Tools

Tools

  • Adsense Tracker:

    Better AdSense reporting means more AdSense money! The AdSense Tracker is a money-generating statistics machine. By analyzing the reports you can determine what kind of content to focus on, what search engines and keywords to target and what people are looking for on your web site. It allows real-time tracking! With Adsense Tracker you will actually know which ads got clicked on every page that you have Adsense on and more: what pages bring in the most clicks, what ad layouts, placement and colors work best. With information like that you can turn your AdSense website into an AdSense goldmine!

  • AdSense Tracker:

    Adsense™ Tracker is a PHP/MySQL script that helps getting detailed reporting of how your sites are performing.

    AdSense™ Tracker will monitor all impressions and clicks on AdSense™ ads on all your domains without altering the ad code itself. That information can then be used to analyze the effectiveness of the publisher’s sites, the performance of different ad sizes and styles, or even individual pages. Adsense Tracker™ shows you exactly when, where and what ad was clicked, without having to wait for Google stats to be updated. You can use this information to improve the metrics of all your pages!

  • asRep:

    asRep is a very useful tool that lets you track the performance of your adsense ad units and search boxes over multiple domains and all of this in real time. It provides details of individual impressions, clicks and searches recorded. Also, by using asRep you will get all the stats that google reports don’t show: performance of individual domains, directories and pages, referring domains and pages, visitor IPs and countries, ad unit format and colors, URLs of the clicked ads, search terms submitted. asRep supports multiple browsers: MS IE, Mozilla & FireFox and other browsers. asRep is available as a free function limited version and a 50 $ full function version.

  • AdSense™ Monitor:

    AdSense™ Monitor logs into your Adsense™ account and notifies you by email, pager or phone with AdSense™ updates. It also inserts stats into a database so you can be able to analyze them later. It’s a a .vbs script that can run on your local PC or server.

  • AdSenseLog:

    AdSenseLog is a tool for checking and analyzing your Adsense™ ads data (content, search and channel). It is aimed at site owners who use Adsense™ in their sites.

    AdsenseLog provides extensive statistics: impressions, clicks, revenue, clickthrough, CPM and EPC. Daily, Weekly or Monthly views. Daily averages, and many more options.

    You have different options of graphs, about every kind of statistics available, for your Content, Search and Channel data.

    AdSenseLog can be used to find important trends in your data, check out your site’s strong points, and its weaknesses, or just enjoy the real-time stats and pretty graphs.

  • Revenue Checker for AdSense:

    Are you spending too much time constantly logging in and out of Google AdSense? If your answer is yes, this may be exactly the tool you were looking for. Revenue Checker allows Google AdSense publishers to check their AdSense revenue and detailed statistics in either specific time intervals or manually with single click option. Revenue Checker creates numeric, as well as graphic output to all statistics, including channels.

  • AdSenseDesktop:

    AdSenseDesktop allow AdSense users to download and analyze data very quickly and intuitively in a graphical form. Earn faster by analyzing patterns through graphs! Now you can generate different types of graphs with just a few clicks!

  • SysSense:

    SysSense is your personal desktop Google AdSense monitor. It keeps your current Google AdSense information in the Windows system tray.

  • Adsense Notifier:

    You don’t need to log into your Adsense account anymore to check your revenue because Adsense Notifier, a Firefox extension, does that for you and displays earnings on the status bar.

Top Paying Keywords

Top Paying Keywords

  • Top Paying Keywords:
    TopPayingKeywords.com spends hundreds of hours each month to determine the highest paying keywords. They research the price of the top 20,000 most heavily searched keywords and assess the price of each. They brainstorm other keywords that are similar to the most expensive keywords on this list that may not be in the top 20,000 most heavily searched keyword list.
  • Top Paying Words:

    Webmasters can notice dramatic increasing revenues by using the Top Paying Words database that contains over 46,000 high paying keywords. Building content around these keywords will enhance your website and you will start making money at the same time.

  • Cash Keywords:

    Cash Keywords has a wide range of high paying keyword reports which allow you to choose the one that fits your website and not a generic list of keywords. Cash Keywords has a solution for every webmaster: keyword reports that span various topics, keyword reports that guarantee greatest adsense profits in the shortest period of time or reports targeting the most popular topics on the internet. Cash Keywords even has a custom keyword report option that allows you to provide your keywords and they’ll just make the report for you.

  • SenseCash:

    SenseCash provides you with the best selection of Google AdSense keywords and managing tools for you to get the best results from the most profitable advertising program ever. Don’t be fooled by oversold lists, our specialists are adding new top paying keywords everyday. We have people researching them 24/7. Some of these keywords are paying over $20.00 per click. We research and add this keywords to our member section everyday.

  • Keyword Country:

    Keyword country has the largest database of this planet, with 2.83 Million keywords to choose from. The database is updated every 10 days. Many of the keywords are never seen or ever heard. The database covers as much as 10,000 categories. You also have the option of surfing for free through the database thus discovering new profitable ideas to integrate in your website.

  • Adsense 1:

    Adsense 1 delivers a list with over 4,000 Adsense high paying keywords for you to use on your websites. Among those over 450 keywords are worth $10 per click and some are as high paying as $50 per click.

  • Adsense Adwords:

    By using the Adsense Adwords list of over 30,000 keywords you can go from barely covering the hosting fees to seriously cashing in. Adsense Adwords has also discovered some profitable areas with very high paying keywords where you can get involved and start building content.

  • Adsense Heaven:

    Adsense Heaven has a 20,000 keywords database and still growing everyday. They also provide customized keywords lists that contain the first 200 high paying keywords for the specific topic.

  • Adwords Market:

    Knowing what content and which keywords should appear in your text to trigger high paying ads will allow you to optimise your site and drastically improve your earnings from AdSense. Adwords Market the ultimate report on high paying keywords. This means they not only look for keywords with a high Cost per click, but also for keywords that are popular.

  • Holy Grail of Adsense:

    You could go from making cents to over $500-$2,000 more per day with the Holy Grail of AdSense Keywords list. All you have to do is use the keywords from Holy Grail of AdSense Keywords list in your website pages.